Wyld Insight Holding Page Launch

Wyld Insight is a startup in the conservation space, applying novel solutions to gathering and processing recorded and realtime environmental data, to gain a deeper understanding.

Wyld Insight wanted a brand evolution and a holding page delivered the same day, to be ready for a presentation that evening, and Cameron Cain Design was happy to deliver.

The brand centres around a wild fox, a common predator worldwide that is almost universally loved, and acts as a balance for the environments in which it lives.

The holding page leans into the wildlife theme, with three colour themes versus the usual two:

• a light mode with blue skies, dynamic sunbeams and mountain range,

• a dark mode with stars and a dynamic aurora that shimmers across the night sky,

• and fox vision, an even darker theme using only shades of red to protect night vision.

Whilst the night mode is a playful idea, it's not entirely a gimmick, since the planned admin area will be accessed when working in the field late at night, where preserving night vision takes priority.

Full website to follow!